Principal roasts Starbucks over steamy retro logo

Monday, September 11, 2006

The Insider: Principal roasts Starbucks over steamy retro logo

 

Starbucks’ trip down memory lane to bring back its original mermaid logo on its cups has brewed up some controversy.

  Logos then and now
  In honor of its 35th anniversary, Starbucks’ replaced its current mermaid logo with the original, top.

A Kent elementary school principal, according to a local TV station, asked teachers last week that if they were bringing their daily joe to school that they make sure they get a sleeve to cover the image of a topless mermaid on Starbucks cups.

The Seattle-based coffee giant, as part of its 35th anniversary, this month put its original logo with the bare-breasted mermaid on its cups in stores in Washington and Oregon.

Valerie O’Neil, a Starbucks spokeswoman, said that other than the flare-up in Kent, it’s been pretty quiet regarding the mermaid.

“Customers like to see the old logo,” she said. “It’s all about perspective.”

Even though Starbucks is a twin-tailed mermaid, or siren as she’s known in Greek mythology, the company actually got its moniker from the first mate’s name in the classic novel “Moby Dick.”

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